Take a Page From Fiction Writers and Get Past Emotions


If you feel angry about something, it’s likely you’re angry, right? Actually, not quite… Fiction writers are masters at showing (without outright telling us, of course) this subtle difference. As environmental writers, it’s to our direct detriment to ignore this delicate dissimilarity.

Drink a beer, help the environment


Warning: If you are a writer, blogger, communications manager, marketing manager or environmentalist and don’t drink beer, you might as well move on. You probably won’t get it.

Be careful how you label yourself. That’s the label others will use for you too.


These days, the term environmentalist comes with an absolute rack full of baggage. If you are an environmental organization or a green business, I’m sure you are staffed with people who feel some connection with the term. After all, what good would an environmental organization be if it wasn’t staffed by people who align their … Continue reading Be careful how you label yourself. That’s the label others will use for you too.

How to lose environmental donors


Somehow, you’ve successfully managed to get an interested donor onto your website. And what’s more, I spend time there. I read about your successes, ogle over your beautiful imagery and imagine the better world you are promising through the powerful work of your environmental organization. I decide to donate and click on the “Give Now” … Continue reading How to lose environmental donors