Today, we’re getting more and more of our important information through online messaging. That includes those all important messages that keep your environmental organization or green business ticking. Whether you’re sending your messages through social media, through email blasts, through Facebook ads or any of the other countless ways to communicate your important message. Some … Continue reading 5 Mistakes You’re Making in Your Environmental Message Right Now
I once read an article in Writer’s Digest that really stuck with me. In it, author David Corbett explained the “subtle difference” between emotions and feelings. Now, that might not blow most people’s minds, but it did mine. As I was reading, I couldn’t help but geek out about how to use that subtle difference … Continue reading It’s a winding road from emotions to action. Here’s how to navigate it.
Listen, we all know what’s going to happen when we’re approached by an environmental organization. And what’s worse, we know you are probably using some specific tactics to make me ACT NOW. For the savvy prospect, here are the urgency methods we’re likely to see right through. These also happen to be my personal top … Continue reading How URGENT marketing is ruining environmental communication
The most powerful, most truthful writing speaks to just one person. If you’re not a copywriter or marketing manager, that might not make sense. But writers have a trick up their sleeve when it comes to picking their audience. Instead of appealing to the masses, instead of trying to reach the hearts of a large … Continue reading How Do You Talk to An Environmentalist?
“What’s in it for me?” Faced with any kind of decision, we’ll answer that question. The human mind has highly evolved decision making skills. You can bet that regardless of how high-achieving your mission is, your average donor is still looking for a really excellent answer to the above question.
The picture above is from a shirt I was wearing the day I was asked the funniest question of my life. Maybe it’s one of those stories that won’t come across as well in writing, but it happened nearly a decade ago, and I’m still giggling about it. My daughter was approaching her first birthday, … Continue reading Why Belief is one of the most powerful marketing emotions…