Just the term case study evokes something serious. And it should. Some estimates put the case study as the second most powerful selling tool behind the white paper. But many green businesses are falling behind, even though a green business is in a perfect position to offer case studies. Why is that the case? Green businesses… Continue reading Three reasons case studies are more powerful than testimonials
In the age of information overload, it's easy not to make yourself remember something that you don't have to remember. But there is one trick that will make your information memorable...
If you're a nonprofit organization, and you want to reach out to all of today's living generations... you're gonna have to get creative.
A "Green Business" used to denote something specific, yet vaguely hippyish. Today, that should be our starting line. What successful company today doesn't want to do good for the environment?
I re-post this article every holiday season, not just because I have a sentimental attachment to the picture above, which is from a shirt I was wearing the day I was asked the funniest question of my life, but because even now, years later, the question is so relevant. Maybe it's one of those "you… Continue reading Why Belief is one of the most powerful marketing emotions…
In the writing world, there are two types of people: plotters and pantsers. Plotters are outline people. Using the lessons learned in high school English, plotters know their writing path from start to finish, and all the checkpoints in between. Pantsers write with only their creative gut as a guide. They sit down to a blinking cursor on… Continue reading Not sure what sort of sustainable content to write? Read this.
In the face of so many rising supervillains, it's easy to want to fight for the greater good. But that's not in your mission statement.
If you feel angry about something, it's likely you're angry, right? Actually, not quite... Fiction writers are masters at showing (without outright telling us, of course) this subtle difference. As environmental writers, it's to our direct detriment to ignore this delicate dissimilarity. What's the connection between emotions, feelings and actions? Let's first start with emotion,… Continue reading Take a Page From Fiction Writers and Get Past Emotions
You know that guy... the one who "wins" at life? We all know someone like that. The guy who's a little obnoxious at a party or a function for your kids school (because, let's be honest, his kid is a "winner" too). But seriously, he most likely rocks it at work. Why? Because he's a… Continue reading 7 ways your environmental message can “win”
Warning: If you are a writer, blogger, communications manager, marketing manager or environmentalist and don't drink beer, you might as well move on. You probably won't get it. Long ago, when crowded, indoor events like the Great American Beer Fest in Denver were still happening, I got to witness first hand how people make choices. Now,… Continue reading Drink a beer, help the environment