Somehow, you’ve successfully managed to get an interested donor onto your website. And what’s more, I spend time there. I read about your successes, ogle over your beautiful imagery and imagine the better world you are promising through the powerful work of your environmental organization. I decide to donate and click on the “Give Now” … Continue reading How to lose environmental donors
Like a lot of people, I shudder at the word “sales.” But as a child, I do remember one moment where the thrill of the sale was worthy of a good squeal. Even at the tender age of 7, I knew people didn’t come to the grocery store to buy Girl Scout cookies. Their agenda was to … Continue reading Pay close attention. These girls have a lot to teach us about “selling” the environment.
Thinking of offering a premium as an incentive to donate to your environmental organization? Read this first.
The picture above is from a shirt I was wearing the day I was asked the funniest question of my life. Maybe it’s one of those “you had to be there” stories, but it happened over a decade ago, and I’m still giggling about it. My daughter was approaching her first birthday, and I was … Continue reading Why Belief is one of the most powerful marketing emotions…
Online communications have never been better. Not to geek out or anything, but it’s an exciting time to be an environmental copywriter.
If only your work was so inspiring, so important, that someone would come upon your website or your mission statement and decide to donate on the spot. Sorry. That unicorn is fictional. These days, donors require a courtship. They expect you to pull your weight in what genuinely amounts to a relationship. Think that sounds … Continue reading 6 easy ways to turn someone into a donor