These days, the term environmentalist comes with an absolute rack full of baggage. As an environmental organization, I’m sure you are staffed with people who feel some connection with the term. After all, what good would an environmental organization be if it wasn’t staffed by people who align their beliefs with protecting nature, who put … Continue reading How you label yourself is how others will see you too.
Once upon a time, you could have a great product or business and customers would find you. Sure you may have top-loaded your website with keywords, but everyone was fine with that arrangement. You can still do that today, of course, but the process of appearing first on the list is a fierce competition. If you’re a … Continue reading Watch out! You’re losing potential clients RIGHT HERE.
Like a lot of people, I shudder at the word “sales.” But as a child, I do remember one moment where the thrill of the sale was worthy of a good squeal. Even at the tender age of 7, I knew people didn’t come to the grocery store to buy Girl Scout cookies. Their agenda was to … Continue reading What a few little girls selling cookies can teach us about “selling” the environment.
You might think you’ve got the year all planned out, but are you sure you haven’t missed a step?
If you feel angry about something, it’s likely you assume the emotion you’re feeling is anger. Right? Not quite… Fiction writers are masters at showing (without outright telling us, of course) this subtle difference. As environmental writers, it’s to our direct detriment to ignore this delicate dissimilarity.
Most writers and marketers understand the concept of aiming your message to a specific person. Imagining someone real, whom you might have an actual conversation with, makes your persuasive techniques more relevant and convincing. But when you are writing a persuasive piece about nature… just who are you writing to?