It’s a major misconception that happy people aren’t serious enough about serious issues. But beware, writing off happy people as ditsy or shallow is at your environmental organizations peril.
How to use other people to endorse your environmental organization
How to effectively use the difference between a testimonial and an endorsement for environmental organizations.
Is Email Dying? Here’s why you shouldn’t let it.
Remember when people stopped sending things in the mail and everything suddenly switched to email? Over the past couple of… Read more Is Email Dying? Here’s why you shouldn’t let it.
This is the best way to talk about sustainability
How you choose to communicate has just as much of an impact as the work you do, your public image, and your words. Taking a cue from the great Poet-Scientists, we learn a few things for today’s environmentally minded prospects.
Three reasons case studies are more powerful than testimonials
Just the term case study evokes something serious. And it should. Some estimates put the case study as the second… Read more Three reasons case studies are more powerful than testimonials
This is the #1 thing more important than how “readable” your work is
In the age of information overload, it’s easy not to make yourself remember something that you don’t have to remember. But there is one trick that will make your information memorable…
How to Take Advantage of Generational Giving Gaps
If you’re a nonprofit organization, and you want to reach out to all of today’s living generations… you’re gonna have to get creative.
Stop Using the Term “Green Business”
A “Green Business” used to denote something specific, yet vaguely hippyish. Today, that should be our starting line. What successful company today doesn’t want to do good for the environment?
Why Belief is one of the most powerful marketing emotions…
I re-post this article every holiday season, not just because I have a sentimental attachment to the picture above, which… Read more Why Belief is one of the most powerful marketing emotions…
Not sure what sort of sustainable content to write? Read this.
In the writing world, there are two types of people: plotters and pantsers. Plotters are outline people. Using the lessons learned… Read more Not sure what sort of sustainable content to write? Read this.
Copy for Change 