If you feel angry about something, it’s likely you assume the emotion you’re feeling is anger. Right? Not quite… Fiction writers are masters at showing (without outright telling us, of course) this subtle difference. As environmental writers, it’s to our direct detriment to ignore this delicate dissimilarity.
Don’t write to the hippies.
Most writers and marketers understand the concept of aiming your message to a specific person. Imagining someone real, whom you might have an actual conversation with, makes your persuasive techniques more relevant and convincing. But when you are writing a persuasive piece about nature… just who are you writing to?
Find the happy people
It’s a major misconception that happy people aren’t serious enough about serious issues. But beware, writing off happy people as ditsy or shallow is at your environmental organizations peril.
Why you should focus on next year, and not the end of this one.
Most environmental donors give for reasons other than meeting your year-end quotas. Here, you have the chance to focus on the New Year, a time when resolutions and dreams of being a better person run wild. Why not take advantage of those new dreams?
What’s more important than how readable your work is? This is…
In the age of information overload, it’s easy not to make yourself remember something that you don’t have to remember. But there is one trick that will make your information memorable…
How your green business is like a home improvement store.
At a home improvement store one early Saturday morning, I couldn’t help but look around. My fellow DIYers and I had some things in common with your green clients…
