If you feel angry about something, it’s likely you’re angry, right? Actually, not quite… Fiction writers are masters at showing (without outright telling us, of course) this subtle difference. As environmental writers, it’s to our direct detriment to ignore this delicate dissimilarity.
You know that guy… the one who “wins” at life? We all know someone like that. The guy who’s a little obnoxious at a party or a function for your kids school (because, let’s be honest, his kid is a “winner” too). But seriously, he most likely rocks it at work. Why? Because he’s a … Continue reading 7 ways your environmental message can “win”
Warning: If you are a writer, blogger, communications manager, marketing manager or environmentalist and don’t drink beer, you might as well move on. You probably won’t get it.
These days, the term environmentalist comes with an absolute rack full of baggage. If you are an environmental organization or a green business, I’m sure you are staffed with people who feel some connection with the term. After all, what good would an environmental organization be if it wasn’t staffed by people who align their … Continue reading Be careful how you label yourself. That’s the label others will use for you too.
Clearly, changing someone else’s mind is tough. But if your job is convince people that environmental issues are important, what are you to do?
Somehow, you’ve successfully managed to get an interested donor onto your website. And what’s more, I spend time there. I read about your successes, ogle over your beautiful imagery and imagine the better world you are promising through the powerful work of your environmental organization. I decide to donate and click on the “Give Now” … Continue reading How to lose environmental donors