The picture above is from a shirt I was wearing the day I was asked the funniest question of my life. Maybe it’s one of those stories that won’t come across as well in writing, but it happened nearly a decade ago, and I’m still giggling about it. My daughter was approaching her first birthday, … Continue reading Why Belief is one of the most powerful marketing emotions…
Why You Should Invest in Case Studies
Just the term “Case Study” evokes seriousness. And it should. Some estimates put the case study as the second most powerful selling tool behind the white paper. But many green businesses are falling behind, even though a green business is in a perfect position to offer case studies. Green businesses offer a buyer something unique. … Continue reading Why You Should Invest in Case Studies
How to prepare for enough environmental content.
In the writing world, there are two types of people: plotters and pantsers. Plotters are outline people. Using the lessons learned in high school English, plotters know their writing path from start to finish, and all the checkpoints in between. Pantsers write with only their creative gut as a guide. They sit down to a blinking cursor on … Continue reading How to prepare for enough environmental content.
The one emotion that makes all the difference.
Over the last few years, or even decade depending on who’s doing the tallying, there has been bad news in every sector of the environment. As a reader, I love when people call out the good news. How we’re fighting single-use-plastics or committing to businesses who are fighting climate change within their industries, or any … Continue reading The one emotion that makes all the difference.
Is Email Dying? Here’s why you shouldn’t let it.
Remember when people stopped sending things in the mail and everything suddenly switched to email? In my life, I sense another transition. Anything important now comes through text, or social media. In fact, so much so that I feel we’re in another switch, where nothing important is coming through email anymore. Which is exactly what … Continue reading Is Email Dying? Here’s why you shouldn’t let it.
5 ways to dive into the mind of an environmental donor
Environmental organizations are, regrettably, low on the list of nonprofit donation lists. The latest data from the National Philanthropic Trust show that of individual charitable donations (72% of all donations are from individuals), religious nonprofits rake in the most at 31%, followed by education (16%), human services (12%) and grant-making foundations (11%). If I did … Continue reading 5 ways to dive into the mind of an environmental donor
