These days, the term environmentalist comes with an absolute rack full of baggage. If you are an environmental organization or a green business, I’m sure you are staffed with people who feel some connection with the term. After all, what good would an environmental organization be if it wasn’t staffed by people who align their … Continue reading Be careful how you label yourself. That’s the label others will use for you too.
Clearly, changing someone else’s mind is tough. But if your job is convince people that environmental issues are important, what are you to do?
Somehow, you’ve successfully managed to get an interested donor onto your website. And what’s more, I spend time there. I read about your successes, ogle over your beautiful imagery and imagine the better world you are promising through the powerful work of your environmental organization. I decide to donate and click on the “Give Now” … Continue reading How to lose environmental donors
Like a lot of people, I shudder at the word “sales.” But as a child, I do remember one moment where the thrill of the sale was worthy of a good squeal. Even at the tender age of 7, I knew people didn’t come to the grocery store to buy Girl Scout cookies. Their agenda was to … Continue reading Pay close attention. These girls have a lot to teach us about “selling” the environment.
Thinking of offering a premium as an incentive to donate to your environmental organization? Read this first.
The picture above is from a shirt I was wearing the day I was asked the funniest question of my life. Maybe it’s one of those “you had to be there” stories, but it happened over a decade ago, and I’m still giggling about it. My daughter was approaching her first birthday, and I was … Continue reading Why Belief is one of the most powerful marketing emotions…