A “Green Business” used to denote something specific, yet vaguely hippyish. Today, that should be our starting line. What successful company today doesn’t want to do good for the environment?
Modern kids movies are nothing if not spectacular stories and are not limited to the underage set. One of the most recent, Disney’s Moana, is full of environmental lessons, if we look close enough.
Every decision you make has the opportunity to lose the attention of your reader. But if you can’t even nail the first sentence, you’re toast.
Now is not the time to be blind to our own strengths and weaknesses. Now is the time to be crystal clear about our message.
In the face of so many rising supervillains, it’s easy to want to fight for the greater good. But that’s not in your mission statement.
While Al Gore has been building his environmental credentials for over a decade, with the release of his latest documentary, we have a new superhero.