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Should you offer a Nature-Oriented Premium?

Should you offer a Nature-Oriented Premium?


Thinking of offering a premium as an incentive to donate to your environmental organization? Read this first.

Why Belief is one of the most powerful marketing emotions…

Why Belief is one of the most powerful marketing emotions…


The picture above is from a shirt I was wearing the day I was asked the funniest question of my life. Maybe it’s one of those “you had to be there” stories, but it happened over a decade ago, and I’m still giggling about it. My daughter was approaching her first birthday, and I was … Continue reading Why Belief is one of the most powerful marketing emotions…

Got mail? Almost never. Here’s why that’s a mistake.

Got mail? Almost never. Here’s why that’s a mistake.


Online communications have never been better. Not to geek out or anything, but it’s an exciting time to be an environmental copywriter.

6 easy ways to turn someone into a donor

6 easy ways to turn someone into a donor


If only your work was so inspiring, so important, that someone would come upon your website or your mission statement and decide to donate on the spot. Sorry. That unicorn is fictional. These days, donors require a courtship. They expect you to pull your weight in what genuinely amounts to a relationship. Think that sounds … Continue reading 6 easy ways to turn someone into a donor

Exceptional Environmental Websites – Part II

Exceptional Environmental Websites – Part II


Last week we talked about why environmental organizations today have a website. The answer to that may seem clear. In today’s world, it’s an absolute priority. Websites demonstrate you are a legitimate business, you have well educated staff, loyal donors and are an expert in your field. But what elevates a website from just an … Continue reading Exceptional Environmental Websites – Part II

Where your environmental blog is getting it wrong.

Where your environmental blog is getting it wrong.


So, you’re an environmental organization and you have a blog. Terrific. You probably think your environmental blog should be about the environment. But, you’d be wrong.

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Hi, I’m Danielle

Danielle Vick

Danielle Vick

environmental copywriter, green business fanatic, scientific translator, and your key to saving the world...

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Latest articles

  • Should you offer a Nature-Oriented Premium?
  • Why Belief is one of the most powerful marketing emotions…
  • Got mail? Almost never. Here’s why that’s a mistake.
  • 6 easy ways to turn someone into a donor
  • Exceptional Environmental Websites – Part II

Latest articles

  • Should you offer a Nature-Oriented Premium?
  • Why Belief is one of the most powerful marketing emotions…
  • Got mail? Almost never. Here’s why that’s a mistake.
  • 6 easy ways to turn someone into a donor
  • Exceptional Environmental Websites – Part II

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