Determining if your year was a success or a defeat may not be as simple as you think.
How to effectively use the difference between a testimonial and an endorsement for environmental organizations.
Swaying the non-believers to your side of the environmental message is an admirable goal. But even the believers have to… well, have to believe you. And trust me, they won’t simply take your word for it.
While each environmental organization may be unique, to the average prospect they look far more similar than different. How do you set yourself apart in a sea of organizations that all care about the environment?
The 5-act structure has been around for as long as people have been telling stories. Every storyteller from Shakespeare to Dr. Seuss has been using it to great success. The success of this arrangement is totally explainable: readers won’t accept anything less. The reason I mention it here, on a blog about environmental communications, is to … Continue reading The 5-act structure, and how you can use it to your advantage
Dear communications manager, I love your emails. I learn about the relevant, impassioned work that supports the noble mission of your organization. I come away feeling inspired, outraged, hopeful, scared, informed. Sometimes I click through to your page to read more, especially if it is something that speaks to me personally. Then I delete your email and … Continue reading How to P.S. effectively