Somehow, you’ve successfully managed to get an interested donor onto your website. And what’s more, I spend time there. I read about your successes, ogle over your beautiful imagery and professional photography, imagine the better world you are promising through the powerful work your environmental organization does. I decide to donate and click on the … Continue reading How to lose environmental donors
Many copywriters and marketing managers understand the secret of aiming your persuasive writing at a specific person. It feels real, relevant, and convincing. But when you are writing a persuasive piece about nature, just who are you writing to? It’s hard to pin people who care about the environment into one caricature. The things that … Continue reading Can you pigeon-hole environmentalists?
Your environmental organization is amazing. Really, it is. Your staff are passionate, intelligent people who work hard every day across the planet, in cubicles, in rain forests, in deserts, in courtrooms… You have a plan to save the world, and you’ve made progress with it. What you perhaps haven’t made progress with is getting your … Continue reading Why you need to market nature