Every decision you make has the opportunity to lose the attention of your reader. But if you can’t even nail the first sentence, you’re toast.
How Al Gore just became a superhero
While Al Gore has been building his environmental credentials for over a decade, with the release of his latest documentary, we have a new superhero.
How art and science collide to make the perfect environmental copy
Scientific brains, for all their admirable qualities, aren’t often trained in the art of informal, persuasive writing. But if you put the two together? Now, we’re poised for world domination.
Elements of Excellent Environmental Websites — Part I
Why is someone on your website? Or, perhaps, the better question is…Why do you have a website? That may seem like an obvious answer. But environmental organizations today face some new challenges when creating or updating websites. The main obstacle arises from the shifting importance of today’s website. And, equally important, the shifting expectations of readers who … Continue reading Elements of Excellent Environmental Websites — Part I
Excellent Environmental Email Headlines
Environmental emails often fall back on fear and shock to get donors to open them. Or worse, they reek of, gah! marketing. There are better, more creative, more direct ways to establish a reader relationship.
Save the World? Can I Just Like You on Facebook?
Determining if your year was a success or a defeat may not be as simple as you think.
