So, you’re an environmental organization and you have a blog. Terrific. You probably think your environmental blog should be about the environment. But, you’d be wrong.
To say what we mean is harder than it seems. Everyone who’s ever been in a fight with a loved one knows that. But right now, when much of what we read online is doubted, second-guessed or assumed to be fake, getting our message across clearly is more important than ever. I chafe a bit … Continue reading Just. Do. This. One. Thing. It’s harder than it seems.
The most powerful, most truthful writing speaks to just one person. If you’re not a copywriter or marketing manager, that might not make sense. But writers have a trick up their sleeve when it comes to picking their audience. Instead of appealing to the masses, instead of trying to reach the hearts of a large … Continue reading How Do You Talk to An Environmentalist?
Once upon a time, you could have a great product or business and customers would find you. Sure you may have top-loaded your website with keywords, but everyone was fine with that arrangement. You can still do that today, of course, but the process of appearing first on the list is a fierce competition. If you’re a … Continue reading Watch out! You’re losing potential clients RIGHT HERE.
You might think you’ve got the year all planned out, but are you sure you haven’t missed a step?
Every decision you make has the opportunity to lose the attention of your reader. But if you can’t even nail the first sentence, you’re toast.