I re-post this article every holiday season, not just because I have a sentimental attachment to the picture above, which… Read more Why Belief is one of the most powerful marketing emotions…
Category: Copywriting
Got mail? Almost never. Here’s why that’s a mistake.
Online communications have never been better. Not to geek out or anything, but it’s an exciting time to be an… Read more Got mail? Almost never. Here’s why that’s a mistake.
Where your environmental blog is getting it wrong.
So, you’re an environmental organization and you have a blog. Terrific. You probably think your environmental blog should be about… Read more Where your environmental blog is getting it wrong.
Just. Do. This. One. Thing. It’s harder than it seems.
To say what we mean is harder than it seems. Everyone who’s ever been in a fight with a loved… Read more Just. Do. This. One. Thing. It’s harder than it seems.
How Do You Talk to An Environmentalist?
The most powerful, most truthful writing speaks to just one person. If you’re not a copywriter or marketing manager, that… Read more How Do You Talk to An Environmentalist?
Watch out! You’re losing potential clients RIGHT HERE.
Once upon a time, you could have a great product or business and customers would find you. Sure you may have top-loaded… Read more Watch out! You’re losing potential clients RIGHT HERE.
What every environmental organization should be doing this month.
You might think you’ve got the year all planned out, but are you sure you haven’t missed a step?
Don’t underestimate the first sentence.
Every decision you make has the opportunity to lose the attention of your reader. But if you can’t even nail the first sentence, you’re toast.
How Al Gore just became a superhero
While Al Gore has been building his environmental credentials for over a decade, with the release of his latest documentary, we have a new superhero.
How art and science collide to make the perfect environmental copy
Scientific brains, for all their admirable qualities, aren’t often trained in the art of informal, persuasive writing. But if you put the two together? Now, we’re poised for world domination.
Copy for Change 