The picture above is from a shirt I was wearing the day I was asked the funniest question of my life. Maybe it’s one of those “you had to be there” stories, but it happened over a decade ago, and I’m still giggling about it. My daughter was approaching her first birthday, and I was … Continue reading Why Belief is one of the most powerful marketing emotions…
Online communications have never been better. Not to geek out or anything, but it’s an exciting time to be an environmental copywriter.
So, you’re an environmental organization and you have a blog. Terrific. You probably think your environmental blog should be about the environment. But, you’d be wrong.
To say what we mean is harder than it seems. Everyone who’s ever been in a fight with a loved one knows that. But right now, when much of what we read online is doubted, second-guessed or assumed to be fake, getting our message across clearly is more important than ever. I chafe a bit … Continue reading Just. Do. This. One. Thing. It’s harder than it seems.
The most powerful, most truthful writing speaks to just one person. If you’re not a copywriter or marketing manager, that might not make sense. But writers have a trick up their sleeve when it comes to picking their audience. Instead of appealing to the masses, instead of trying to reach the hearts of a large … Continue reading How Do You Talk to An Environmentalist?
Once upon a time, you could have a great product or business and customers would find you. Sure you may have top-loaded your website with keywords, but everyone was fine with that arrangement. You can still do that today, of course, but the process of appearing first on the list is a fierce competition. If you’re a … Continue reading Watch out! You’re losing potential clients RIGHT HERE.