The most powerful, most truthful writing speaks to just one person. If you’re not a copywriter or marketing manager, that might not make sense. But writers have a trick up their sleeve when it comes to picking their audience. Instead of appealing to the masses, instead of trying to reach the hearts of a large … Continue reading How Do You Talk to An Environmentalist?
Watch out! You’re losing potential clients RIGHT HERE.
Once upon a time, you could have a great product or business and customers would find you. Sure you may have top-loaded your website with keywords, but everyone was fine with that arrangement. You can still do that today, of course, but the process of appearing first on the list is a fierce competition. If you’re a … Continue reading Watch out! You’re losing potential clients RIGHT HERE.
What every environmental organization should be doing this month.
You might think you’ve got the year all planned out, but are you sure you haven’t missed a step?
Don’t underestimate the first sentence.
Every decision you make has the opportunity to lose the attention of your reader. But if you can’t even nail the first sentence, you’re toast.
How Al Gore just became a superhero
While Al Gore has been building his environmental credentials for over a decade, with the release of his latest documentary, we have a new superhero.
How art and science collide to make the perfect environmental copy
Scientific brains, for all their admirable qualities, aren’t often trained in the art of informal, persuasive writing. But if you put the two together? Now, we’re poised for world domination.
