How to lose environmental donors


Somehow, you’ve successfully managed to get an interested donor onto your website. And what’s more, I spend time there. I read about your successes, ogle over your beautiful imagery and imagine the better world you are promising through the powerful work of your environmental organization. I decide to donate and click on the “Give Now” … Continue reading How to lose environmental donors

8 Ways to Get Your Prospect to Say “Yes”


“What’s in it for me?” Faced with any kind of decision, we’ll answer that question. The human mind has highly evolved decision making skills. You can bet that regardless of how high-achieving your mission is, your average donor is still looking for a really excellent answer to the above question.