How to effectively use the difference between a testimonial and an endorsement for environmental organizations.
Category: Fundraising
Ideas, methods, and advice specific to fundraising campaigns for environmental organizations.
How to Take Advantage of Generational Giving Gaps
If you’re a nonprofit organization, and you want to reach out to all of today’s living generations… you’re gonna have to get creative.
How to lose environmental donors
Somehow, you’ve successfully managed to get an interested donor onto your website. And what’s more, I spend time there. I… Read more How to lose environmental donors
Pay close attention. These girls have a lot to teach us about “selling” the environment.
Like a lot of people, I shudder at the word “sales.” But as a child, I do remember one moment where… Read more Pay close attention. These girls have a lot to teach us about “selling” the environment.
Should you offer a Nature-Oriented Premium?
Thinking of offering a premium as an incentive to donate to your environmental organization? Read this first.
6 easy ways to turn someone into a donor
If only your work was so inspiring, so important, that someone would come upon your website or your mission statement… Read more 6 easy ways to turn someone into a donor
How URGENT marketing is ruining environmental communication
Listen, we all know what’s going to happen when we’re approached by an environmental organization. And what’s worse, we know… Read more How URGENT marketing is ruining environmental communication
8 Ways to Get Your Prospect to Say “Yes”
“What’s in it for me?” Faced with any kind of decision, we’ll answer that question. The human mind has highly… Read more 8 Ways to Get Your Prospect to Say “Yes”
How to use Trump’s election to your environmental advantage
The recent election has given environmental supporters an uphill battle. But, uphill battles are excellent rallying calls.
Lean In, or Lead In? How a few sentences can make or break your message.
An email arrives in your inbox. It has a gripping headline and you’re familiar with the sender. So, you open the… Read more Lean In, or Lead In? How a few sentences can make or break your message.
Copy for Change 