Today, I expect to see environmental organizations all over my online life. But there’s one place I don’t expect it, and that’s just the one that might close the deal.
The recent election has given environmental supporters an uphill battle. But, uphill battles are excellent rallying calls.
The emotions that correspond with environmental writing are usually near the surface and sort of obvious. Or… are they?
An email arrives in your inbox. It has a gripping headline and you’re familiar with the sender. So, you open the email. You glance at it for probably less than 5 seconds. And delete it. Someone spent a lot of time (and money) creating those words, selecting images, choosing which email list to send it to. Then … Continue reading Lean In, or Lead In? How a few sentences can make or break your message.
Around this time every year, not long after the great #GivingTuesday rush, I start to get a slew of emails from nonprofits across the country. “Our fiscal year is about to end, give today to help meet our goals!” “Don’t let this year end without contributing to our great cause.” “Your end-of-the-year-donation will push us … Continue reading Year-End Donation Downers
If you’re a nonprofit organization, and you want to reach out to all of today’s living generations… you’re gonna have to get creative.