Like a lot of people, I shudder at the word “sales.” But as a child, I do remember one moment where the thrill of the sale was worthy of a good squeal. Even at the tender age of 7, I knew people didn’t come to the grocery store to buy Girl Scout cookies. Their agenda was to … Continue reading What a few little girls selling cookies can teach us about “selling” the environment.
Today, I expect to see environmental organizations all over my online life. But there’s one place I don’t expect it, and that’s just the one that might close the deal.
The recent election has given environmental supporters an uphill battle. But, uphill battles are excellent rallying calls.
The emotions that correspond with environmental writing are usually near the surface and sort of obvious. Or… are they?
An email arrives in your inbox. It has a gripping headline and you’re familiar with the sender. So, you open the email. You glance at it for probably less than 5 seconds. And delete it. Someone spent a lot of time (and money) creating those words, selecting images, choosing which email list to send it to. Then … Continue reading Lean In, or Lead In? How a few sentences can make or break your message.
Around this time every year, not long after the great #GivingTuesday rush, I start to get a slew of emails from nonprofits across the country. “Our fiscal year is about to end, give today to help meet our goals!” “Don’t let this year end without contributing to our great cause.” “Your end-of-the-year-donation will push us … Continue reading Year-End Donation Downers