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Fundraising

How to lose environmental donors

Somehow, you’ve successfully managed to get an interested donor onto your website. And what’s more, I spend time there. I read about your successes, ogle over your beautiful imagery and imagine the better world you are promising through the powerful work of your environmental organization. I decide to donate and click on the “Give Now”… Continue reading How to lose environmental donors

Fundraising, Marketing

Pay close attention. These girls have a lot to teach us about “selling” the environment.

Like a lot of people, I shudder at the word "sales." But as a child, I do remember one moment where the thrill of the sale was worthy of a good squeal. Even at the tender age of 7, I knew people didn't come to the grocery store to buy Girl Scout cookies. Their agenda was to… Continue reading Pay close attention. These girls have a lot to teach us about “selling” the environment.

Fundraising, Uncategorized

6 easy ways to turn someone into a donor

If only your work was so inspiring, so important, that someone would come upon your website or your mission statement and decide to donate on the spot. Sorry. That unicorn is fictional. These days, donors require a courtship. They expect you to pull your weight in what genuinely amounts to a relationship. Think that sounds… Continue reading 6 easy ways to turn someone into a donor

Fundraising, Uncategorized

How URGENT marketing is ruining environmental communication

Listen, we all know what's going to happen when we're approached by an environmental organization. And what's worse, we know you are probably using some specific tactics to make me ACT NOW. For the savvy prospect, here are the urgency methods we're likely to see right through. These also happen to be my personal top… Continue reading How URGENT marketing is ruining environmental communication

Fundraising, Uncategorized

8 Ways to Get Your Prospect to Say “Yes”

"What's in it for me?" Faced with any kind of decision, we'll answer that question. The human mind has highly evolved decision making skills. You can bet that regardless of how high-achieving your mission is, your average donor is still looking for a really excellent answer to the above question. In today's world, it's very likely… Continue reading 8 Ways to Get Your Prospect to Say “Yes”

Fundraising, Uncategorized

Lean In, or Lead In? How a few sentences can make or break your message.

An email arrives in your inbox. It has a gripping headline and you're familiar with the sender. So, you open the email. You glance at it for probably less than 5 seconds. And delete it. Someone spent a lot of time (and money) creating those words, selecting images, choosing which email list to send it to. Then… Continue reading Lean In, or Lead In? How a few sentences can make or break your message.

Fundraising

Year-End Donation Downers

Around this time every year, not long after the great #GivingTuesday rush, I start to get a slew of emails from nonprofits across the country. “Our fiscal year is about to end, give today to help meet our goals!” “Don’t let this year end without contributing to our great cause.” “Your end-of-the-year-donation will push us… Continue reading Year-End Donation Downers