Be careful how you label yourself. That’s the label others will use for you too.


These days, the term environmentalist comes with an absolute rack full of baggage. If you are an environmental organization or a green business, I’m sure you are staffed with people who feel some connection with the term. After all, what good would an environmental organization be if it wasn’t staffed by people who align their … Continue reading Be careful how you label yourself. That’s the label others will use for you too.

What Makes an Exceptional Environmental Website – Part I


Why is someone on your website? Or, perhaps, the better question is…Why do you have a website? That may seem like an obvious answer. But environmental organizations today face some new challenges when creating or updating websites. The main obstacle arises from the shifting, fluid importance of today’s website. And, equally important, the shifting expectations of readers … Continue reading What Makes an Exceptional Environmental Website – Part I

Find the happy people


It’s a major misconception that happy people aren’t serious enough about serious issues. But beware, writing off happy people as ditsy or shallow is at your environmental organizations peril.