Just the term “Case Study” evokes seriousness. And it should. Some estimates put the case study as the second most powerful selling tool behind the white paper. But many green businesses are falling behind, even though a green business is in a perfect position to offer case studies. Green businesses offer a buyer something unique. … Continue reading Why You Should Invest in Case Studies
In the writing world, there are two types of people: plotters and pantsers. Plotters are outline people. Using the lessons learned in high school English, plotters know their writing path from start to finish, and all the checkpoints in between. Pantsers write with only their creative gut as a guide. They sit down to a blinking cursor on … Continue reading How to prepare for enough environmental content.
These days, the term environmentalist comes with an absolute rack full of baggage. As an environmental organization, I’m sure you are staffed with people who feel some connection with the term. After all, what good would an environmental organization be if it wasn’t staffed by people who align their beliefs with protecting nature, who put … Continue reading How you label yourself is how others will see you too.
Like a lot of people, I shudder at the word “sales.” But as a child, I do remember one moment where the thrill of the sale was worthy of a good squeal. Even at the tender age of 7, I knew people didn’t come to the grocery store to buy Girl Scout cookies. Their agenda was to … Continue reading What a few little girls selling cookies can teach us about “selling” the environment.
It’s a major misconception that happy people aren’t serious enough about serious issues. But beware, writing off happy people as ditsy or shallow is at your environmental organizations peril.
At a home improvement store one early Saturday morning, I couldn’t help but look around. My fellow DIYers and I had some things in common with your green clients…