It’s a major misconception that happy people aren’t serious enough about serious issues. But beware, writing off happy people as ditsy or shallow is at your environmental organizations peril.
Category: Marketing
Linking traditional marketing methods to the unique communication needs of environmental organizations.
This is the best way to talk about sustainability
How you choose to communicate has just as much of an impact as the work you do, your public image, and your words. Taking a cue from the great Poet-Scientists, we learn a few things for today’s environmentally minded prospects.
Three reasons case studies are more powerful than testimonials
Just the term case study evokes something serious. And it should. Some estimates put the case study as the second… Read more Three reasons case studies are more powerful than testimonials
Stop Using the Term “Green Business”
A “Green Business” used to denote something specific, yet vaguely hippyish. Today, that should be our starting line. What successful company today doesn’t want to do good for the environment?
Not sure what sort of sustainable content to write? Read this.
In the writing world, there are two types of people: plotters and pantsers. Plotters are outline people. Using the lessons learned… Read more Not sure what sort of sustainable content to write? Read this.
This burden is too big too carry. Plus it’s masking the one thing that makes you unique.
In the face of so many rising supervillains, it’s easy to want to fight for the greater good. But that’s not in your mission statement.
Drink a beer, help the environment
Warning: If you are a writer, blogger, communications manager, marketing manager or environmentalist and don’t drink beer, you might as well… Read more Drink a beer, help the environment
Be careful how you label yourself. That’s the label others will use for you too.
These days, the term environmentalist comes with an absolute rack full of baggage. If you are an environmental organization or… Read more Be careful how you label yourself. That’s the label others will use for you too.
Pay close attention. These girls have a lot to teach us about “selling” the environment.
Like a lot of people, I shudder at the word “sales.” But as a child, I do remember one moment where… Read more Pay close attention. These girls have a lot to teach us about “selling” the environment.
What Makes an Exceptional Environmental Website – Part I
Why is someone on your website? Or, perhaps, the better question is…Why do you have a website? That may seem… Read more What Makes an Exceptional Environmental Website – Part I
Copy for Change 