These days, the term environmentalist comes with an absolute rack full of baggage. As an environmental organization, I’m sure you are staffed with people who feel some connection with the term. After all, what good would an environmental organization be if it wasn’t staffed by people who align their beliefs with protecting nature, who put … Continue reading How you label yourself is how others will see you too.
Like a lot of people, I shudder at the word “sales.” But as a child, I do remember one moment where the thrill of the sale was worthy of a good squeal. Even at the tender age of 7, I knew people didn’t come to the grocery store to buy Girl Scout cookies. Their agenda was to … Continue reading What a few little girls selling cookies can teach us about “selling” the environment.
It’s a major misconception that happy people aren’t serious enough about serious issues. But beware, writing off happy people as ditsy or shallow is at your environmental organizations peril.
At a home improvement store one early Saturday morning, I couldn’t help but look around. My fellow DIYers and I had some things in common with your green clients…
While putting in the time to write a great environmental blog is a commitment, it’s one that will pay out in the long run.
A “Green Business” used to denote something specific, yet vaguely hippyish. Today, that should be our starting line. What successful company today doesn’t want to do good for the environment?