Guarantees are lovely things. You can write a mediocre appeal to a potential environmental donor with a mediocre offer, but if you offer a risk-free guarantee, you’ll likely drag in a slew of new signups. Buy today and we’ll give you a 30-day free trial of this new wonder pill! Subscribe today and if you … Continue reading Can you ‘Guarantee’ donors into making the final leap?
Why you should focus on next year, and not the end of this one.
Most environmental donors give for reasons other than meeting your year-end quotas. Here, you have the chance to focus on the New Year, a time when resolutions and dreams of being a better person run wild. Why not take advantage of those new dreams?
What’s more important than how readable your work is? This is…
In the age of information overload, it’s easy not to make yourself remember something that you don’t have to remember. But there is one trick that will make your information memorable…
Embrace the anti-environmentalist, Part II
Ho do you convince non-believers that environmental issues are important? Here are 9 ways to approach them.
Embrace the anti-environmentalist, Part 1
Clearly, changing someone else’s mind is tough. But if your job is convince people that environmental issues are important, what are you to do?
Take a cue from Rio and bury your environmental message
A lifelong lover of the Olympics, I cleared my calendar and eagerly snuggled down to watch the Opening Ceremonies of the Games in Rio. As the night progressed, the environmental writer in me couldn’t help but totally geek out. Talk about seizing the moment! All the world is watching, and they used their stage flawlessly. Admittedly, … Continue reading Take a cue from Rio and bury your environmental message
