Guarantees are lovely things. You can write a mediocre appeal to a potential environmental donor with a mediocre offer, but if you offer a risk-free guarantee, you’ll likely drag in a slew of new signups. Buy today and we’ll give you a 30-day free trial of this new wonder pill! Subscribe today and if you … Continue reading Can you ‘Guarantee’ donors into making the final leap?
Why you should focus on next year, and not the end of this one.
Most environmental donors give for reasons other than meeting your year-end quotas. Here, you have the chance to focus on the New Year, a time when resolutions and dreams of being a better person run wild. Why not take advantage of those new dreams?
What’s more important than how readable your work is? This is…
In the age of information overload, it’s easy not to make yourself remember something that you don’t have to remember. But there is one trick that will make your information memorable…
The most powerful emotion you aren’t using in your environmental communications
If you’re in tune with the environmental movement, you know a new era is about to begin. Or, at least, that’s what’s been repeated to me in email after email, appeal after appeal, plea after plea ever since early November. If you manage the communications for your environmental organization or green business, and you haven’t … Continue reading The most powerful emotion you aren’t using in your environmental communications
I believe in…
Why can a child so easily believe in magic, but an adult has such trouble believing in science?
Embrace the anti-environmentalist, Part II
Ho do you convince non-believers that environmental issues are important? Here are 9 ways to approach them.
