In the age of information overload, it’s easy not to make yourself remember something that you don’t have to remember. But there is one trick that will make your information memorable…
Category: The prospect
Exploring how the environmental prospect interacts with environmental organizations, how they respond to calls for action, and how to build a long term relationship based on trust and mutual goals.
Take a Page From Fiction Writers and Get Past Emotions
If you feel angry about something, it’s likely you’re angry, right? Actually, not quite… Fiction writers are masters at showing… Read more Take a Page From Fiction Writers and Get Past Emotions
7 ways your environmental message can “win”
You know that guy… the one who “wins” at life? We all know someone like that. The guy who’s a… Read more 7 ways your environmental message can “win”
Embrace the anti-environmentalist, Part 1
Clearly, changing someone else’s mind is tough. But if your job is convince people that environmental issues are important, what are you to do?
Just. Do. This. One. Thing. It’s harder than it seems.
To say what we mean is harder than it seems. Everyone who’s ever been in a fight with a loved… Read more Just. Do. This. One. Thing. It’s harder than it seems.
It’s a winding road from emotions to action. Here’s how to navigate it.
I once read an article in Writer’s Digest that really stuck with me. In it, author David Corbett explained the… Read more It’s a winding road from emotions to action. Here’s how to navigate it.
Can you ‘Guarantee’ donors into making the final leap?
Guarantees are lovely things. You can write a mediocre appeal to a potential environmental donor with a mediocre offer, but… Read more Can you ‘Guarantee’ donors into making the final leap?
Why you should focus on next year, and not the end of this one.
Most environmental donors give for reasons other than meeting your year-end quotas. Here, you have the chance to focus on the New Year, a time when resolutions and dreams of being a better person run wild. Why not take advantage of those new dreams?
Embrace the anti-environmentalist, Part II
Ho do you convince non-believers that environmental issues are important? Here are 9 ways to approach them.
Take a cue from Rio and bury your environmental message
A lifelong lover of the Olympics, I cleared my calendar and eagerly snuggled down to watch the Opening Ceremonies of the… Read more Take a cue from Rio and bury your environmental message
Copy for Change 