Skip to content

Copy for Change

environmental and green business copywriting

Menu
  • Home
  • Services
  • About
  • Blog
  • Contact

Category: The prospect

Exploring how the environmental prospect interacts with environmental organizations, how they respond to calls for action, and how to build a long term relationship based on trust and mutual goals.

Just. Do. This. One. Thing. It’s harder than it seems.

Just. Do. This. One. Thing. It’s harder than it seems.


To say what we mean is harder than it seems. Everyone who’s ever been in a fight with a loved one knows that. But right now, when much of what we read online is doubted, second-guessed or assumed to be fake, getting our message across clearly is more important than ever. I chafe a bit … Continue reading Just. Do. This. One. Thing. It’s harder than it seems.

It’s a winding road from emotions to action. Here’s how to navigate it.

It’s a winding road from emotions to action. Here’s how to navigate it.


I once read an article in Writer’s Digest that really stuck with me. In it, author David Corbett explained the “subtle difference” between emotions and feelings. Now, that might not blow most people’s minds, but it did mine. As I was reading, I couldn’t help but geek out about how to use that subtle difference … Continue reading It’s a winding road from emotions to action. Here’s how to navigate it.

Can you ‘Guarantee’ donors into making the final leap?

Can you ‘Guarantee’ donors into making the final leap?


Guarantees are lovely things. You can write a mediocre appeal to a potential environmental donor with a mediocre offer, but if you offer a risk-free guarantee, you’ll likely drag in a slew of new signups. Buy today and we’ll give you a 30-day free trial of this new wonder pill! Subscribe today and if you … Continue reading Can you ‘Guarantee’ donors into making the final leap?

Why you should focus on next year, and not the end of this one.

Why you should focus on next year, and not the end of this one.


Most environmental donors give for reasons other than meeting your year-end quotas. Here, you have the chance to focus on the New Year, a time when resolutions and dreams of being a better person run wild. Why not take advantage of those new dreams?

What’s more important than how readable your work is? This is…

What’s more important than how readable your work is? This is…


In the age of information overload, it’s easy not to make yourself remember something that you don’t have to remember. But there is one trick that will make your information memorable…

Embrace the anti-environmentalist, Part II

Embrace the anti-environmentalist, Part II


Ho do you convince non-believers that environmental issues are important? Here are 9 ways to approach them.

Posts navigation

Page 1 Page 2 Page 3 Next page

Signing up for this newsletter will save the world… and you’ll also get a free report on The Top 3 Environmental Communication Techniques Today.

Sign up now

Hi, I’m Danielle

Danielle Vick

Danielle Vick

environmental copywriter, green business fanatic, scientific translator, and your key to saving the world...

View Full Profile →

Latest articles

  • Pay close attention. These girls have a lot to teach us about “selling” the environment.
  • Should you offer a Nature-Oriented Premium?
  • Why Belief is one of the most powerful marketing emotions…
  • Got mail? Almost never. Here’s why that’s a mistake.
  • 6 easy ways to turn someone into a donor

Latest articles

  • Pay close attention. These girls have a lot to teach us about “selling” the environment.
  • Should you offer a Nature-Oriented Premium?
  • Why Belief is one of the most powerful marketing emotions…
  • Got mail? Almost never. Here’s why that’s a mistake.
  • 6 easy ways to turn someone into a donor

Pages

  • About
  • Blog
  • Contact
  • Home
  • Newsletter Signup
  • Services

Contact

danielle@copyforchange.com

Articles

  • Copywriting
  • Fundraising
  • Latest articles
  • Marketing
  • The prospect
  • Uncategorized
Create a website or blog at WordPress.com
  • LinkedIn
  • Twitter
  • Pinterest
  • Blog
Cancel

 
Loading Comments...
Comment
    ×