Clearly, changing someone else’s mind is tough. But if your job is convince people that environmental issues are important, what are you to do?
To say what we mean is harder than it seems. Everyone who’s ever been in a fight with a loved one knows that. But right now, when much of what we read online is doubted, second-guessed or assumed to be fake, getting our message across clearly is more important than ever. I chafe a bit … Continue reading Just. Do. This. One. Thing. It’s harder than it seems.
I once read an article in Writer’s Digest that really stuck with me. In it, author David Corbett explained the “subtle difference” between emotions and feelings. Now, that might not blow most people’s minds, but it did mine. As I was reading, I couldn’t help but geek out about how to use that subtle difference … Continue reading It’s a winding road from emotions to action. Here’s how to navigate it.
Guarantees are lovely things. You can write a mediocre appeal to a potential environmental donor with a mediocre offer, but if you offer a risk-free guarantee, you’ll likely drag in a slew of new signups. Buy today and we’ll give you a 30-day free trial of this new wonder pill! Subscribe today and if you … Continue reading Can you ‘Guarantee’ donors into making the final leap?
Most environmental donors give for reasons other than meeting your year-end quotas. Here, you have the chance to focus on the New Year, a time when resolutions and dreams of being a better person run wild. Why not take advantage of those new dreams?
In the age of information overload, it’s easy not to make yourself remember something that you don’t have to remember. But there is one trick that will make your information memorable…