If you feel angry about something, it’s likely you’re angry, right? Actually, not quite… Fiction writers are masters at showing (without outright telling us, of course) this subtle difference. As environmental writers, it’s to our direct detriment to ignore this delicate dissimilarity.
7 ways your environmental message can “win”
You know that guy… the one who “wins” at life? We all know someone like that. The guy who’s a little obnoxious at a party or a function for your kids school (because, let’s be honest, his kid is a “winner” too). But seriously, he most likely rocks it at work. Why? Because he’s a … Continue reading 7 ways your environmental message can “win”
Embrace the anti-environmentalist, Part 1
Clearly, changing someone else’s mind is tough. But if your job is convince people that environmental issues are important, what are you to do?
Just. Do. This. One. Thing. It’s harder than it seems.
To say what we mean is harder than it seems. Everyone who’s ever been in a fight with a loved one knows that. But right now, when much of what we read online is doubted, second-guessed or assumed to be fake, getting our message across clearly is more important than ever. I chafe a bit … Continue reading Just. Do. This. One. Thing. It’s harder than it seems.
It’s a winding road from emotions to action. Here’s how to navigate it.
I once read an article in Writer’s Digest that really stuck with me. In it, author David Corbett explained the “subtle difference” between emotions and feelings. Now, that might not blow most people’s minds, but it did mine. As I was reading, I couldn’t help but geek out about how to use that subtle difference … Continue reading It’s a winding road from emotions to action. Here’s how to navigate it.
Can you ‘Guarantee’ donors into making the final leap?
Guarantees are lovely things. You can write a mediocre appeal to a potential environmental donor with a mediocre offer, but if you offer a risk-free guarantee, you’ll likely drag in a slew of new signups. Buy today and we’ll give you a 30-day free trial of this new wonder pill! Subscribe today and if you … Continue reading Can you ‘Guarantee’ donors into making the final leap?
