The prospect, Uncategorized

Take a Page From Fiction Writers and Get Past Emotions

If you feel angry about something, it's likely you're angry, right? Actually, not quite... Fiction writers are masters at showing (without outright telling us, of course) this subtle difference. As environmental writers, it's to our direct detriment to ignore this delicate dissimilarity. What's the connection between emotions, feelings and actions? Let's first start with emotion,… Continue reading Take a Page From Fiction Writers and Get Past Emotions

The prospect

7 ways your environmental message can “win”

You know that guy... the one who "wins" at life? We all know someone like that. The guy who's a little obnoxious at a party or a function for your kids school (because, let's be honest, his kid is a "winner" too). But seriously, he most likely rocks it at work. Why? Because he's a… Continue reading 7 ways your environmental message can “win”

Copywriting, The prospect

Just. Do. This. One. Thing. It’s harder than it seems.

To say what we mean is harder than it seems. Everyone who's ever been in a fight with a loved one knows that. But right now, when much of what we read online is doubted, second-guessed or assumed to be fake, getting our message across clearly is more important than ever. I chafe a bit… Continue reading Just. Do. This. One. Thing. It’s harder than it seems.

The prospect

It’s a winding road from emotions to action. Here’s how to navigate it.

I once read an article in Writer's Digest that really stuck with me. In it, author David Corbett explained the "subtle difference" between emotions and feelings. Now, that might not blow most people's minds, but it did mine. As I was reading, I couldn't help but geek out about how to use that subtle difference… Continue reading It’s a winding road from emotions to action. Here’s how to navigate it.

The prospect, Uncategorized

Can you ‘Guarantee’ donors into making the final leap?

Guarantees are lovely things. You can write a mediocre appeal to a potential environmental donor with a mediocre offer, but if you offer a risk-free guarantee, you'll likely drag in a slew of new signups. Buy today and we'll give you a 30-day free trial of this new wonder pill! Subscribe today and if you… Continue reading Can you ‘Guarantee’ donors into making the final leap?

The prospect, Uncategorized

Take a cue from Rio and bury your environmental message

A lifelong lover of the Olympics, I cleared my calendar and eagerly snuggled down to watch the Opening Ceremonies of the Games in Rio. As the night progressed, the environmental writer in me couldn't help but totally geek out. Talk about seizing the moment! All the world is watching, and they used their stage flawlessly. Admittedly,… Continue reading Take a cue from Rio and bury your environmental message