Why is someone on your website? Or, perhaps, the better question is…Why do you have a website? That may seem like an obvious answer. But environmental organizations today face some new challenges when creating or updating websites. The main obstacle arises from the shifting, fluid importance of today’s website. And, equally important, the shifting expectations of readers … Continue reading What Makes an Exceptional Environmental Website – Part I
Today, we’re getting more and more of our important information through online messaging. That includes those all important messages that keep your environmental organization or green business ticking. Whether you’re sending your messages through social media, through email blasts, through Facebook ads or any of the other countless ways to communicate your important message. Some … Continue reading 5 Mistakes You’re Making in Your Environmental Message Right Now
Listen, we all know what’s going to happen when we’re approached by an environmental organization. And what’s worse, we know you are probably using some specific tactics to make me ACT NOW. For the savvy prospect, here are the urgency methods we’re likely to see right through. These also happen to be my personal top … Continue reading How URGENT marketing is ruining environmental communication
“What’s in it for me?” Faced with any kind of decision, we’ll answer that question. The human mind has highly evolved decision making skills. You can bet that regardless of how high-achieving your mission is, your average donor is still looking for a really excellent answer to the above question.
The picture above is from a shirt I was wearing the day I was asked the funniest question of my life. Maybe it’s one of those stories that won’t come across as well in writing, but it happened nearly a decade ago, and I’m still giggling about it. My daughter was approaching her first birthday, … Continue reading Why Belief is one of the most powerful marketing emotions…
Over the last few years, or even decade depending on who’s doing the tallying, there has been bad news in every sector of the environment. As a reader, I love when people call out the good news. How we’re fighting single-use-plastics or committing to businesses who are fighting climate change within their industries, or any … Continue reading The one emotion that makes all the difference.