Environmental organizations are, regrettably, low on the list of nonprofit donation lists. The latest data from the National Philanthropic Trust show that of individual charitable donations (72% of all donations are from individuals), religious nonprofits rake in the most at 31%, followed by education (16%), human services (12%) and grant-making foundations (11%). If I did … Continue reading 5 ways to dive into the mind of an environmental donor

Online donors are slippery little fish. One misstep on your part, and they slide right off the hook. Online donors, or donors who have only interacted with your organization electronically, have very specific needs. If you aren’t aware of those needs, and don’t immediately meet them, you can forget their donation, and they’ll join the ranks … Continue reading Let’s Go Fishing… 5 Ways to Hook an Online Donor

If you feel angry about something, it’s likely you assume the emotion you’re feeling is anger. Right? Not quite… Fiction writers are masters at showing (without outright telling us, of course) this subtle difference. As environmental writers, it’s to our direct detriment to ignore this delicate dissimilarity.

Most writers and marketers understand the concept of aiming your message to a specific person. Imagining someone real, whom you might have an actual conversation with, makes your persuasive techniques more relevant and convincing. But when you are writing a persuasive piece about nature… just who are you writing to?