The picture above is from a shirt I was wearing the day I was asked the funniest question of my life. Maybe it’s one of those stories that won’t come across as well in writing, but it happened nearly a decade ago, and I’m still giggling about it. My daughter was approaching her first birthday, … Continue reading Why Belief is one of the most powerful marketing emotions…

Over the last few years, or even decade depending on who’s doing the tallying, there has been bad news in every sector of the environment. As a reader, I love when people call out the good news. How we’re fighting single-use-plastics or committing to businesses who are fighting climate change within their industries, or any … Continue reading The one emotion that makes all the difference.

Remember when people stopped sending things in the mail and everything suddenly switched to email? In my life, I sense another transition. Anything important now comes through text, or social media. In fact, so much so that I feel we’re in another switch, where nothing important is coming through email anymore. Which is exactly what … Continue reading Is Email Dying? Here’s why you shouldn’t let it.

Environmental organizations are, regrettably, low on the list of nonprofit donation lists. The latest data from the National Philanthropic Trust show that of individual charitable donations (72% of all donations are from individuals), religious nonprofits rake in the most at 31%, followed by education (16%), human services (12%) and grant-making foundations (11%). If I did … Continue reading 5 ways to dive into the mind of an environmental donor

Online donors are slippery little fish. One misstep on your part, and they slide right off the hook. Online donors, or donors who have only interacted with your organization electronically, have very specific needs. If you aren’t aware of those needs, and don’t immediately meet them, you can forget their donation, and they’ll join the ranks … Continue reading Let’s Go Fishing… 5 Ways to Hook an Online Donor