environmental and green business copywriting
If you feel angry about something, it's likely you're angry, right? Actually, not quite... Fiction writers are masters at showing (without outright telling us, of course) this subtle difference. As environmental writers, it's to our direct detriment to ignore this delicate dissimilarity. What's the connection between emotions, feelings and actions? Let's first start with emotion,… Continue reading Take a Page From Fiction Writers and Get Past Emotions
If only your work was so inspiring, so important, that someone would come upon your website or your mission statement and decide to donate on the spot. Sorry. That unicorn is fictional. These days, donors require a courtship. They expect you to pull your weight in what genuinely amounts to a relationship. Think that sounds… Continue reading 6 easy ways to turn someone into a donor
Last week we talked about why environmental organizations today have a website. The answer to that may seem clear. In today’s world, it’s an absolute priority. Websites demonstrate you are a legitimate business, you have well educated staff, loyal donors and are an expert in your field. But what elevates a website from just an… Continue reading Exceptional Environmental Websites – Part II
Why is someone on your website? Or, perhaps, the better question is...Why do you have a website? That may seem like an obvious answer. But environmental organizations today face some new challenges when creating or updating websites. The main obstacle arises from the shifting, fluid importance of today's website. And, equally important, the shifting expectations of readers… Continue reading What Makes an Exceptional Environmental Website – Part I
Today, we're getting more and more of our important information through online messaging. That includes those all important messages that keep your environmental organization or green business ticking. Whether you're sending your messages through social media, through email blasts, through Facebook ads or any of the other countless ways to communicate your important message. Some… Continue reading 5 Mistakes You’re Making in Your Environmental Message Right Now
Listen, we all know what's going to happen when we're approached by an environmental organization. And what's worse, we know you are probably using some specific tactics to make me ACT NOW. For the savvy prospect, here are the urgency methods we're likely to see right through. These also happen to be my personal top… Continue reading How URGENT marketing is ruining environmental communication
"What's in it for me?" Faced with any kind of decision, we'll answer that question. The human mind has highly evolved decision making skills. You can bet that regardless of how high-achieving your mission is, your average donor is still looking for a really excellent answer to the above question. In today's world, it's very likely… Continue reading 8 Ways to Get Your Prospect to Say “Yes”
Over the last few years, or even decade depending on who's doing the tallying, there has been bad news in every sector of the environment. As a reader, I love when people call out the good news. How we're fighting single-use-plastics or committing to businesses who are fighting climate change within their industries, or any… Continue reading The one emotion that makes all the difference.
Environmental organizations are, regrettably, low on the list of nonprofit donation lists. The latest data from the National Philanthropic Trust show that of individual charitable donations (72% of all donations are from individuals), religious nonprofits rake in the most at 31%, followed by education (16%), human services (12%) and grant-making foundations (11%). If I did… Continue reading 5 ways to dive into the mind of an environmental donor
Online donors are slippery little fish. One misstep on your part, and they slide right off the hook. Online donors, or donors who have only interacted with your organization electronically, have very specific needs. If you aren't aware of those needs, and don't immediately meet them, you can forget their donation, and they'll join the ranks… Continue reading Let’s Go Fishing… 5 Ways to Hook an Online Donor
Copy for Change 