Take a Page From Fiction Writers and Get Past Emotions


If you feel angry about something, it’s likely you’re angry, right? Actually, not quite… Fiction writers are masters at showing (without outright telling us, of course) this subtle difference. As environmental writers, it’s to our direct detriment to ignore this delicate dissimilarity.

What Makes an Exceptional Environmental Website – Part I


Why is someone on your website? Or, perhaps, the better question is…Why do you have a website? That may seem like an obvious answer. But environmental organizations today face some new challenges when creating or updating websites. The main obstacle arises from the shifting, fluid importance of today’s website. And, equally important, the shifting expectations of readers … Continue reading What Makes an Exceptional Environmental Website – Part I

5 Mistakes You’re Making in Your Environmental Message Right Now


Today, we’re getting more and more of our important information through online messaging. That includes those all important messages that keep your environmental organization or green business ticking. Whether you’re sending your messages through social media, through email blasts, through Facebook ads or any of the other countless ways to communicate your important message. Some … Continue reading 5 Mistakes You’re Making in Your Environmental Message Right Now