Guarantees are lovely things. You can write a mediocre appeal to a potential environmental donor with a mediocre offer, but if you offer a risk-free guarantee, you’ll likely drag in a slew of new signups. Buy today and we’ll give you a 30-day free trial of this new wonder pill! Subscribe today and if you … Continue reading Can you ‘Guarantee’ donors into making the final leap?
How to Get Past Emotions to the Stuff that Really Matters.
If you feel angry about something, it’s likely you assume the emotion you’re feeling is anger. Right? Not quite… Fiction writers are masters at showing (without outright telling us, of course) this subtle difference. As environmental writers, it’s to our direct detriment to ignore this delicate dissimilarity.
Don’t write to the hippies.
Most writers and marketers understand the concept of aiming your message to a specific person. Imagining someone real, whom you might have an actual conversation with, makes your persuasive techniques more relevant and convincing. But when you are writing a persuasive piece about nature… just who are you writing to?
Don’t underestimate the first sentence.
Every decision you make has the opportunity to lose the attention of your reader. But if you can’t even nail the first sentence, you’re toast.
Feel this: what environmental writing is really about
The emotions that correspond with environmental writing are usually near the surface and sort of obvious. Or… are they?
Take a cue from Rio and bury your environmental message
A lifelong lover of the Olympics, I cleared my calendar and eagerly snuggled down to watch the Opening Ceremonies of the Games in Rio. As the night progressed, the environmental writer in me couldn’t help but totally geek out. Talk about seizing the moment! All the world is watching, and they used their stage flawlessly. Admittedly, … Continue reading Take a cue from Rio and bury your environmental message
