If only your work was so inspiring, so important, that someone would come upon your website or your mission statement and decide to donate on the spot. Sorry. That unicorn is fictional. These days, donors require a courtship. They expect you to pull your weight in what genuinely amounts to a relationship. Think that sounds … Continue reading 6 easy ways to turn someone into a donor
Last week we talked about why environmental organizations today have a website. The answer to that may seem clear. In today’s world, it’s an absolute priority. Websites demonstrate you are a legitimate business, you have well educated staff, loyal donors and are an expert in your field. But what elevates a website from just an … Continue reading Exceptional Environmental Websites – Part II
Why is someone on your website? Or, perhaps, the better question is…Why do you have a website? That may seem like an obvious answer. But environmental organizations today face some new challenges when creating or updating websites. The main obstacle arises from the shifting, fluid importance of today’s website. And, equally important, the shifting expectations of readers … Continue reading What Makes an Exceptional Environmental Website – Part I
Today, we’re getting more and more of our important information through online messaging. That includes those all important messages that keep your environmental organization or green business ticking. Whether you’re sending your messages through social media, through email blasts, through Facebook ads or any of the other countless ways to communicate your important message. Some … Continue reading 5 Mistakes You’re Making in Your Environmental Message Right Now
Listen, we all know what’s going to happen when we’re approached by an environmental organization. And what’s worse, we know you are probably using some specific tactics to make me ACT NOW. For the savvy prospect, here are the urgency methods we’re likely to see right through. These also happen to be my personal top … Continue reading How URGENT marketing is ruining environmental communication
“What’s in it for me?” Faced with any kind of decision, we’ll answer that question. The human mind has highly evolved decision making skills. You can bet that regardless of how high-achieving your mission is, your average donor is still looking for a really excellent answer to the above question.