Listen, we all know what’s going to happen when we’re approached by an environmental organization. And what’s worse, we know you are probably using some specific tactics to make me ACT NOW. For the savvy prospect, here are the urgency methods we’re likely to see right through. These also happen to be my personal top … Continue reading How URGENT marketing is ruining environmental communication
“What’s in it for me?” Faced with any kind of decision, we’ll answer that question. The human mind has highly evolved decision making skills. You can bet that regardless of how high-achieving your mission is, your average donor is still looking for a really excellent answer to the above question.
The picture above is from a shirt I was wearing the day I was asked the funniest question of my life. Maybe it’s one of those stories that won’t come across as well in writing, but it happened nearly a decade ago, and I’m still giggling about it. My daughter was approaching her first birthday, … Continue reading Why Belief is one of the most powerful marketing emotions…
Over the last few years, or even decade depending on who’s doing the tallying, there has been bad news in every sector of the environment. As a reader, I love when people call out the good news. How we’re fighting single-use-plastics or committing to businesses who are fighting climate change within their industries, or any … Continue reading The one emotion that makes all the difference.
Remember when people stopped sending things in the mail and everything suddenly switched to email? In my life, I sense another transition. Anything important now comes through text, or social media. In fact, so much so that I feel we’re in another switch, where nothing important is coming through email anymore. Which is exactly what … Continue reading Is Email Dying? Here’s why you shouldn’t let it.
Environmental organizations are, regrettably, low on the list of nonprofit donation lists. The latest data from the National Philanthropic Trust show that of individual charitable donations (72% of all donations are from individuals), religious nonprofits rake in the most at 31%, followed by education (16%), human services (12%) and grant-making foundations (11%). If I did … Continue reading 5 ways to dive into the mind of an environmental donor