How you choose to communicate has just as much of an impact as the work you do, your public image, and your words. Taking a cue from the great Poet-Scientists, we learn a few things for today's environmentally minded prospects.
Just the term case study evokes something serious. And it should. Some estimates put the case study as the second most powerful selling tool behind the white paper. But many green businesses are falling behind, even though a green business is in a perfect position to offer case studies. Why is that the case? Green businesses… Continue reading Three reasons case studies are more powerful than testimonials
In the age of information overload, it's easy not to make yourself remember something that you don't have to remember. But there is one trick that will make your information memorable...
If you're a nonprofit organization, and you want to reach out to all of today's living generations... you're gonna have to get creative.
I re-post this article every holiday season, not just because I have a sentimental attachment to the picture above, which is from a shirt I was wearing the day I was asked the funniest question of my life, but because even now, years later, the question is so relevant. Maybe it's one of those "you… Continue reading Why Belief is one of the most powerful marketing emotions…
You know that guy... the one who "wins" at life? We all know someone like that. The guy who's a little obnoxious at a party or a function for your kids school (because, let's be honest, his kid is a "winner" too). But seriously, he most likely rocks it at work. Why? Because he's a… Continue reading 7 ways your environmental message can “win”
Warning: If you are a writer, blogger, communications manager, marketing manager or environmentalist and don't drink beer, you might as well move on. You probably won't get it. Long ago, when crowded, indoor events like the Great American Beer Fest in Denver were still happening, I got to witness first hand how people make choices. Now,… Continue reading Drink a beer, help the environment
Clearly, changing someone else's mind is tough. But if your job is convince people that environmental issues are important, what are you to do?
Like a lot of people, I shudder at the word "sales." But as a child, I do remember one moment where the thrill of the sale was worthy of a good squeal. Even at the tender age of 7, I knew people didn't come to the grocery store to buy Girl Scout cookies. Their agenda was to… Continue reading Pay close attention. These girls have a lot to teach us about “selling” the environment.
So, you're an environmental organization and you have a blog. Terrific. You probably think your environmental blog should be about the environment. But, you'd be wrong. Unless you are a blog that is written by journalists who report on the most recent environmental news (like TreeHugger, the Guardian, or Yale Environment 360), your blog should not… Continue reading Where your environmental blog is getting it wrong.