Marketing, Uncategorized

What Makes an Exceptional Environmental Website – Part I

Why is someone on your website? Or, perhaps, the better question is...Why do you have a website? That may seem like an obvious answer. But environmental organizations today face some new challenges when creating or updating websites. The main obstacle arises from the shifting, fluid importance of today's website. And, equally important, the shifting expectations of readers… Continue reading What Makes an Exceptional Environmental Website – Part I

The prospect

It’s a winding road from emotions to action. Here’s how to navigate it.

I once read an article in Writer's Digest that really stuck with me. In it, author David Corbett explained the "subtle difference" between emotions and feelings. Now, that might not blow most people's minds, but it did mine. As I was reading, I couldn't help but geek out about how to use that subtle difference… Continue reading It’s a winding road from emotions to action. Here’s how to navigate it.

Fundraising, Uncategorized

How URGENT marketing is ruining environmental communication

Listen, we all know what's going to happen when we're approached by an environmental organization. And what's worse, we know you are probably using some specific tactics to make me ACT NOW. For the savvy prospect, here are the urgency methods we're likely to see right through. These also happen to be my personal top… Continue reading How URGENT marketing is ruining environmental communication

Copywriting

How Do You Talk to An Environmentalist?

The most powerful, most truthful writing speaks to just one person. If you're not a copywriter or marketing manager, that might not make sense. But writers have a trick up their sleeve when it comes to picking their audience. Instead of appealing to the masses, instead of trying to reach the hearts of a large… Continue reading How Do You Talk to An Environmentalist?

Copywriting

Watch out! You’re losing potential clients RIGHT HERE.

Once upon a time, you could have a great product or business and customers would find you. Sure you may have top-loaded your website with keywords, but everyone was fine with that arrangement. You can still do that today, of course, but the process of appearing first on the list is a fierce competition. If you're a… Continue reading Watch out! You’re losing potential clients RIGHT HERE.