The prospect

7 ways your environmental message can “win”

You know that guy... the one who "wins" at life? We all know someone like that. The guy who's a little obnoxious at a party or a function for your kids school (because, let's be honest, his kid is a "winner" too). But seriously, he most likely rocks it at work. Why? Because he's a… Continue reading 7 ways your environmental message can “win”

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Fundraising

How to lose environmental donors

Somehow, you’ve successfully managed to get an interested donor onto your website. And what’s more, I spend time there. I read about your successes, ogle over your beautiful imagery and imagine the better world you are promising through the powerful work of your environmental organization. I decide to donate and click on the “Give Now”… Continue reading How to lose environmental donors

Copywriting

Got mail? Almost never. Here’s why that’s a mistake.

Online communications have never been better. Not to geek out or anything, but it's an exciting time to be an environmental copywriter. There's dozens of different mediums and methods to get really important environmental information out to anyone with an internet connection. Online communications today means you can push your message on any number of… Continue reading Got mail? Almost never. Here’s why that’s a mistake.

Fundraising, Uncategorized

6 easy ways to turn someone into a donor

If only your work was so inspiring, so important, that someone would come upon your website or your mission statement and decide to donate on the spot. Sorry. That unicorn is fictional. These days, donors require a courtship. They expect you to pull your weight in what genuinely amounts to a relationship. Think that sounds… Continue reading 6 easy ways to turn someone into a donor

Marketing, Uncategorized

What Makes an Exceptional Environmental Website – Part I

Why is someone on your website? Or, perhaps, the better question is...Why do you have a website? That may seem like an obvious answer. But environmental organizations today face some new challenges when creating or updating websites. The main obstacle arises from the shifting, fluid importance of today's website. And, equally important, the shifting expectations of readers… Continue reading What Makes an Exceptional Environmental Website – Part I

Copywriting

How Do You Talk to An Environmentalist?

The most powerful, most truthful writing speaks to just one person. If you're not a copywriter or marketing manager, that might not make sense. But writers have a trick up their sleeve when it comes to picking their audience. Instead of appealing to the masses, instead of trying to reach the hearts of a large… Continue reading How Do You Talk to An Environmentalist?

Fundraising, Uncategorized

8 Ways to Get Your Prospect to Say “Yes”

"What's in it for me?" Faced with any kind of decision, we'll answer that question. The human mind has highly evolved decision making skills. You can bet that regardless of how high-achieving your mission is, your average donor is still looking for a really excellent answer to the above question. In today's world, it's very likely… Continue reading 8 Ways to Get Your Prospect to Say “Yes”