Just the term case study evokes something serious. And it should. Some estimates put the case study as the second most powerful selling tool behind the white paper. But many green businesses are falling behind, even though a green business is in a perfect position to offer case studies. Why is that the case? Green businesses… Continue reading Three reasons case studies are more powerful than testimonials
A "Green Business" used to denote something specific, yet vaguely hippyish. Today, that should be our starting line. What successful company today doesn't want to do good for the environment?
In the face of so many rising supervillains, it's easy to want to fight for the greater good. But that's not in your mission statement.
Like a lot of people, I shudder at the word "sales." But as a child, I do remember one moment where the thrill of the sale was worthy of a good squeal. Even at the tender age of 7, I knew people didn't come to the grocery store to buy Girl Scout cookies. Their agenda was to… Continue reading Pay close attention. These girls have a lot to teach us about “selling” the environment.
You might think you've got the year all planned out, but are you sure you haven't missed a step?
It's a major misconception that happy people aren't serious enough about serious issues. But beware, writing off happy people as ditsy or shallow is at your environmental organizations peril.
Most environmental donors give for reasons other than meeting your year-end quotas. Here, you have the chance to focus on the New Year, a time when resolutions and dreams of being a better person run wild. Why not take advantage of those new dreams?
At a home improvement store one early Saturday morning, I couldn't help but look around. My fellow DIYers and I had some things in common with your green clients...
Although it's not something environmental organizations dwell on, the villain you're fighting against is the very thing that makes you... you.
There's no social media expert better than those continuously marketing themselves. Green businesses and environmental organizations take note, celebrities have it all figured out.